Vision, Mission and Values
At Optimum Holdings – For Life, we are commitment to global water purity extending beyond conventional boundaries. We are dedicated to providing environmentally responsible water purification solutions locally and worldwide, from rural areas to natural disaster zones and regions grappling with toxic water supplies that endanger vulnerable communities and aquatic life. We proudly offer specialized expertise on effected areas as well as specific custom projects. We work closely with each of our clients & distributors making sure all specific custom criteria and needs are met, available in both large and small-scale distribution.
Our comprehensive product range, also includes cutting-edge solutions for neutralizing dirty water run-off from factories, abattoirs, and mines. Understanding the unique challenges posed by industrial and mining activities, we are devoted to offering effective and eco-friendly solutions. Whether you are seeking disinfectant solutions, or addressing large-scale water challenges on a broader scale, we’ve got you covered. We take pride in assuring that all our water purification products are not only 100% safe for aquatic life but also completely chlorine-free and free of harmful chemicals, ensuring suitability for sustained, long-term use. Discover the impact of our ‘for life’ purifying sachets, septic tank and pit treatments, oxy tablets, effluent microbial solutions, bulk disinfectants, and urinal mats.
Contact us today for personalized guidance on selecting the water solution products that best suit your unique needs and criteria. Join us in making a meaningful impact through simple, safe, and clean water solutions for all.
Vision
Safe clean water
for the world’s
vulnerable
Mission
Making the world a better
place through innovation,
accessibility, and collaboration.
Values
Compassion, integrity,
responsibility, dignity,
and devotion.
People and Passion
Often described as a business enabler by his peers, founder and visionary, David Georgiades, turned his attention to yet another cardinal need, water.
Following his tenure in food manufacturing, packing, and distribution David exited the industry with over 50 years’ experience. He leaves a legacy as brand builder, known for his capacity to formulate, manufacture, and deliver to markets often defined by hardship and inaccessibility.
Central to David’s beliefs, is the premise of delivering value to those who are often forgotten and destitute. Sprouting from this credence , a vision and burning desire was born to formulate a product ingenious in its simplicity and regal in its efficacy.
With this in mind, David drew on his experience and global network, the result, For Life. Rigorous analysis and approval by the world’s leading authorities in conjunction with the overwhelming response from initial market testing accentuated David’s commitment and confidence to pursue, expand, and grow the business.
Still in infancy, the For Life brand has reached the shores of Asia, the Americas, the Middle East, and Africa serving the vulnerable with simple, safe, and clean water. All made possible by the culmination of passion, experience, science, technology, and collaboration.
Framed by the organizational values, For Life’s impact on the environment is continuously scrutinized, whether through filling methodology or packaging material properties. Elements managed by co-founder, Carlene Naude, a champion for sustainability.
